The Honeymoon Is Over
Back in about
1969, middle America married the environment … After 25 years of
marriage, the relationship is growing a little thin … People who
care about rivers – that’s you and me – need to court our spouses
anew (and) persuade middle America that we really do care about
mainstream values.
* Philip
Wallin
To spur public dialogue
about rivers and watersheds, the nonprofit River Network in
Portland, Ore., dedicates its current issue of River Voices to
working with the media. Network President Philip Wallin says, “We
have to remember the audience is the guy on the street … ot an
environmental activist.” The newsletter explains how to work with
the press to galvanize fund-raising and increase membership, to
pressure or support politicians, and increase public visibility
about an issue. Some of the materials in the 20-page quarterly are
reprinted from the citizen handbook, How to Save a River, and free
copies of the book are available to those who sign on as Partners
of River Network. For more details contact River Network, P.O. Box
8787, Portland, OR 97207
(800/423-6747).
This article appeared in the print edition of the magazine with the headline The honeymoon is over.
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